COLOR PRODUCTS AND TECHNIQUES

Doree is proud to collaborate with Tocco Magico, the #1 professional hair color brand in Italy. Known for its superior quality, Tocco Magico features a coconut cream base, a blend of 7 all-natural herbs, and the lowest ammonia content in permanent hair color — delivering rich, vibrant, long-lasting color while keeping hair soft, shiny, and healthy-looking.

The story of Tocco Magico began in the 1930s with Amulio Sarra, a visionary Italian hairstylist. For over 60 years, the company has remained in the hands of the Sarra family, who continue to uphold a legacy of innovation, craftsmanship, and excellence. With a deep commitment to using high-quality raw materials, state-of-the-art production, and strict quality control, Tocco Magico has earned ISO 9002 certification — a mark of the brand’s dedication to the highest international manufacturing standards.

At Doree, we’re honored to bring this heritage of Italian excellence to you.

Discover the Magic of Tocco Magico’s Demi-Permanent Hair Gloss

Looking to refresh your hair color without the long-term commitment? Tocco Magico’s Demi-Permanent Hair Gloss delivers vibrant, shiny, healthy-looking hair with zero damage.

Whether you want to enhance your natural shade, add shine, soften grays, or try a new tone, this gloss does it all — gently and effortlessly.

Ammonia-free with low peroxide, it conditions as it colors, leaving your hair soft, smooth, and full of life. The color fades gradually with no harsh lines or root regrowth, making it perfect for in-between salon visits or a subtle glow-up.

FREELUX by TOCCO MAGICO (Italy) is a revolutionary hair color system crafted for those who seek beauty without compromise. Free from ammonia, PPD, resorcinol, petroleum derivatives, and common allergens, FREELUX offers a gentle yet effective coloring experience. Its advanced formula is designed to respect the natural structure of the hair and preserve the physiological balance of the scalp, ensuring vibrant, long-lasting color with exceptional shine and softness.

Developed by TOCCO MAGICO, a pioneer in Italian haircare innovation, FREELUX represents a new era in conscious, professional hair color.

BALAYAGE 

 Doree has perfected the art of hand-painted highlights, a timeless technique that enhances the natural beauty of every hair color and texture. Carefully placed by hand, these highlights create soft, seamless dimension and a sun-kissed glow that looks effortlessly natural—only better. Whether you're blonde, brunette, redhead, or somewhere in between, this customized 

 Doree has gone above and beyond traditional coloring techniques to create something truly unique and stunning!

This gorgeous look is achieved using a customized balayage—hand-painted highlights and lowlights—but with a creative twist. Instead of using lightener, Doree applies a blend of rich, enhancing color tones designed to complement your natural hair, add depth, and create the perfect tone.

It's not just color—it's artistry.

Henna is the only truly natural way to color your hair—completely free from harsh chemicals and damage! It enhances your natural tones, adds warmth and depth, and leaves your hair full of body and bounce.

Because it's a plant-based dye, henna may not cover gray hair with complete precision—but what it lacks in uniform coverage, it makes up for in shine, strength, and a healthy, radiant look.