Tocco Magico (magic touch)

 Doree takes great pride in working with the #1 color company in Italy! With a coconut cream base, 7 all natural herbs, and the lowest ammonia content in permanent hair color. Tocco Magico has long lasting, bright and vibrant colors that leave your hair feeling soft, shiny and manageable.

Tocco Magico S.p.A. was founded by Amulio Sarra, a famous Italian hairstylist of the 1930's and 1940's. For over 60 years, the company has been owned and managed by the Sarra family. With great dedication, they have provided innovative products to hairdressers worldwide, investing in high quality raw materials, modern production and stringent quality control methods. Their passion for excellence was recently recognized by the ISO certification 9002 – international manufacturing standard certifying the most stringent quality control procedures. 

Color-Ton Hair Color Permanent Color

 Color-ton is formulated in a rich cream with the highest quality ingredients, seven natural herbal extracts and a low ammonia content 

100% gray coverage

 Long lasting color and shine 

Rhol Color Demi-Permanent Hair Color No Ammonia Low Peroxide

It is a "tone on tone" mixture that contains no additional lifting. It is ideal for minimal gray hair coverage and for blending in higher percentages.

It does not contain ammonia or nonoxynol. Rhol Color fades gradually, returning to original color in 4-5 weeks. Rhol Color clear seals in the color against fading. It can also be used alone as a shine treatment for maximum conditioning benefits. Ideal for opaque and weak hair. 

DeColor Cream for lightening in highlights or boosting color

Decolor Cream gently lifts natural or artificial color from 1 to 5 levels and is ideal for fine, damaged or over-processed hair. It can also be used to correct an over-deposit of hair color. It is ammonia –free and rich in fatty acids and vegetable based ingredients that protect and moisturize. This cream formula protects and strengthens, leaving hair soft, manageable and shiny. 


Rich natural emollients and fatty acids protect against any aggressive action leaving the hair soft, shiny and manageable. These unique ingredients penetrate the hair shaft, balancing and maintaining the hair's natural physiological moisture content.